Compliance Pressures – Anti-Kickback, State legislation, PhRMA Code, Sunshine Act, and FCPA have led to requirements for State reporting, Corporate Integrity Agreements, Policy and SOP efforts, Training, Auditing, Enforcement

Partial Tactical Solutions – Most Pharma companies have responded by implementing point solutions to single problems. The inevitable result is a complex web of under-integrated silos of applications and data, inconsistent processes, and further pain, risk, and cost

Technology Pressures – Corporate IT teams, already overloaded and backlogged, are now being asked to provide robust, flexible, and intelligent systems to capture, manage, track, aggregate, and report on promotional activities

Vendor Solutions… and Problems – Many Pharma companies responded to these pains and pressures by outsourcing the execution, management, and technology/data needs for promotional activities to vendor service providers. Now, the service provider’s technology has become a part of the Pharma company’s own technology landscape, but when the service provider needs to be augmented or replaced, their platform leaves with them.