New Brand and Website Launched for PharmaTouch
Transition to Technology Solution Provider with a Focus on the Customer First
Chester, PA, February 9, 2017 – As part of its evolution into a technology solution provider for the
pharma, biotech, healthcare, and animal sciences industries, PharmaTouch has restructured its brand,
launching a new website at www.pharmatouch.com.
Ellen Derrico, Executive VP in charge of marketing at PharmaTouch says the brand and website “capture
the new focus of PharmaTouch as a customer-first technology solution provider serving speaker bureau
agencies and other companies in the pharma, biotech, device manufacturing, healthcare, and animal
As reflected in the website, the new brand focuses on a range of new offerings based on the
PharmaTouch CoreTouch Cloud Platform. This platform is software-as-a-service offering that includes
sophisticated tools for business object modeling and process management. Solutions built on it help
companies meet complex compliant business requirements through automation that frees up valuable
time to focus on value-added activities such as customer service and innovation.
Solutions built on top of the PharmaTouch CoreTouch Cloud Platform include:
- PharmaTouch Speaker Bureau management system – a full-scale enterprise-grade solution for speaker bureau providers to document and track meeting activities.
- PharmaTouch HCP Screening Portal – a self-service cloud solution to automate activities for screening doctors, nurses, pharmacists, and other medical professionals.
- PharmaTouch Automated ETL and Integration solution – a powerful engine for robust oneway
and multi-directional integrations across systems to orchestrate data exchange and workflows.
- PharmaTouch Compliant Training solution – a cloud-based portal that uses gamification and
other innovative approaches to teach compliance to employees throughout the organization.
“The new PharmaTouch brand and the design of our new website grows out of our commitment to serve
our customer better,” says Russ West, President of PharmaTouch. “Our new solution offerings built on
the PharmaTouch CoreTouch Cloud Platform help us extend our customer-first focus to help companies
meet their business needs more efficiently through automation. This is what PharmaTouch is all about.”